Analysis of kitchen equipment industry outlook in China in the future
The next few years China kitchenware market volume rose by an astonishing 15%. Commercial kitchen equipment gradually to the trend of globalization, Chinese advanced kitchen equipment moves toward internationalization stage the difficulties, at the same time, kitchen equipment, foreign advanced technology in China is difficult to effectively use, comprehensive furniture products will change into a set of storage storage, washing, cooking and frying and cut with the catering, leisure and entertainment, the study work and other functions. The cabinet will also include more cultural and artistic and aesthetic taste. Application of follow the fashion elements and new and high technology, the aesthetic aspects of the energy function will gradually become the mainstream.
Although the development of electronic commerce has both scale, but for commercial kitchen equipment marketing network, is still in the initial stage of electronic. Network marketing is not really well done. There are plans to build online mall, but the implementation is still very large.
On the kitchen equipment research report may be of interest to you:
2014-2019 Chinese kitchen equipment industry market situation and investment strategy analysis of domestic and foreign market development report 2013 kitchen equipment industry (investment) comparative analysis of domestic and international market development report 2013 stainless steel kitchen equipment industry (investment) comparative analysis of domestic and foreign market analysis report 2013 household kitchen equipment industry development strategy research Chinese kitchen equipment industry market depth research and investment report 2013-2018 (investment) comparative analysis report to see more reports according to Chinese report hall, the electronic commerce brings the effect is unsatisfactory. Many commercial kitchen equipment set up corporate website, shop and so on is to show the enterprise image, as consumers buy the reference line. The main reason lies in the commercial kitchen equipment mainly to sales. First of all: kitchen equipment company is mainly for large enterprises and institutions canteens, school canteens, organs and units, hotels and other meal drink water to moisten one's throat with the overall kitchen equipment engineering design on the basis of products processing and sales, at the same time provide repair service.
At present, the kitchen equipment company can be divided into three types:A company qualification, do not have their own factories and workers, hire someone to factories and workers.wo, the company received a fixed workers. From manufacturers, belonging to the intermediary company.Three, fully qualified workers are fixed, and its own plant, belonging to the manufacturer.
The reason of commercial kitchen equipment to realize online marketing, offline store sales as consumers is the new marketing strategy in the kitchen and the kitchen renovation. The whole kitchen equipment often order at the time of purchase, not a single product. Due to the number, amount. He returned to the original project marketing. Project marketing does not seem to fit the model of network marketing. However, the Internet is facing the country and even the whole world. To carry out effective marketing can bring more business opportunities for enterprises.Grid integration:
According to Yu Bo industry market research center in the era of mobile Internet, the present information, have the right to speak in the hands of consumers. The commodity has become increasingly transparent online consumer to buy the product has been accepted by more and more people. In the face of the development of the electricity supplier atmosphere turbulent, someone put forward the transaction mode that the store next line and the line on the organic integration of the integration of online dual business model, this model can be online consumer guide to the next line store consumption, can also be the next line store consumers attracted to the online consumer. In order to achieve the integration of online and offline resources store network, remittance, please refer to the more China report released "2014-2019 Chinese kitchen equipment industry market situation and investment strategy analysis report".
At present, commercial kitchen equipment to realize the store network there are still some problems, mainly in two aspects:A: the quality problems, and most of the online sales of products, consumers will worry about quality issues, and whether the picture, said the material and technical parameters are not the same one. Online shopping risk. Many online consumers said: Although the purchase price will be lower and the store price, but only by pictures and product introduction it is difficult to distinguish the quality of goods. Commercial kitchen equipment most is a large cargo logistics process, the price makes the turnover rate is very low damage.
Two, the entity shop and network sale price is not a net: due to save a lot of operating costs and do to attract consumers in the fierce competition in the Internet price reduction. And the store is great. Therefore, some consumers may think that because of the low prices if there are quality problems. Multi platform to promote electricity supplier
A: for the enterprise, the enterprise website importance is self-evident, is one of the important ways to other companies, individuals show the company image. Experience a high degree of functional business website, can give customers a good impression.
Two, electronic shops: such as HC, Alibaba, kitchen equipment, network and so on, the enterprise can conduct transactions with these large excellent portal.
Three, WeChat platform: with the WeChat users increasing, WeChat marketing has become a popular means of marketing, WeChat platform so that fans can interact at any time with the company, the daily dynamic publishing company.
The erosion of traditional sales of electricity providers are more and more positions, the enterprises have to face up to the fact. In the electricity supplier network popular today. Kitchen equipment industry can not say "no" to the electricity supplier, but from the point of view of the user experience, out of